Coasters Are Revolutionary

Coasters are a simple concept - a tiny placemat for beer. or espresso. or just water. The main function of the coaster is to protect the surface you are resting your drink on. The other affordance they offer is that they can look really cool! There are coasters made of almost every kind of material you can think of, but in the beginning it was much simpler.

Coasters, or beermats, made of cork

Coasters, or beermats, made of cork

Coasters were first invented around 1880. They were produced in Germany, by Fredrich Horn, a printing company that used cardboard to manufacture the first coasters. These first coasters featured sayings and images. Breweries started producing coasters to advertise their brand and other messages. This proved to be a great way to advertise - they functioned as tiny billboards. The fact that they can protect the table from the perils of condensation and foaming beer was secondary. Nonetheless, a more solid prototype came about from Dresden, Germany; made of wood pulp. Coasters were found in breweries and pubs, but also were making their way into homes. They became more widely heard of when the were advertised by a brewery in the United Kingdom in the 1920s - Watney, Combe and Reade. This brewery featured their Pale Ale on coasters as advertisement, and the rest is history. This is probably the most common use of coasters, to this day.

Over the last hundred years, thousands upon thousands of different coasters have been produced. It is not super surprising then, that there is even a term for the act of collecting coasters. Tegestology is that term. Tegestologists tend to collect coasters centered around particular time periods, materials, and breweries. This makes for a fascinating lens through which to look at history. Since they were so easy to produce, countless different designs have been made - it is difficult to get bored by a lack of variety in this field.

Pairing paisley and concrete on a coaster. English bridle leather, as a coaster. Maybe its been done before. But if it has, we would argue we do it better. They are similar in concept to a saucer. Despite changes and innovations in their design, the simplistic notion they embody is still mostly the same. And still, they are most often made of a paper-based material, wood, or cork. We aim to offer a unique take on coasters; exploring new designs you will enjoy.